🎬 The Shift
In 2020, agents hired videographers.
In 2025, they grab their phones.
Realtors are ditching cinematic listing videos for authentic, short-form Reels — and winning more clients.
📊 The 2025 Stats
Attention spans: 6 seconds average.
Reels reach: 3–5x more viewers than traditional videos.
Engagement: Agents report 25% more inquiries when using Reels.
🧩 Side-by-Side Showdown
| Category | Instagram Reels | Listing Videos |
|---|---|---|
| Cost | Free | $$$ (production) |
| Personality | Relatable | Polished |
| Reach | Viral | Limited |
| Use Case | Awareness | Conversion |
💡 Pro Tip
Blend both.
Use LazyEditor.ai to generate a script and listing video.